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	Название: Бизнес-план на английском языке Автор: Масуренков Владислав Домашняя Лаборатория Компьютерных Исследований E-mail: delki@chat.ru
Примечание: Написан мной и еще парой человек по курсу "Написание бизнае-плана". Правда 80% сделал я.

Rostov State University

Business plan

DelKI

consultation of computer and software

Made by:

Massourenkov Vladislav

Machno Olga

Tovstolutskaia Larisa

1998

Contens:

1. Mission Statement	3
2. Industry Analys	4
3. Marketing Plan	5
4. Expenses	6
5. Break-Even  Analysis	9
6. Cash Flow Projektion	10
7. Organisation Plan	11

Mission Statement

Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recomendation for purchase  of computer, protection and rescue computer viruses, teaching to computer's using, selling and installing programs, consultation about the computer's modernisation. The activity of firm will be distributed in Rostov region.

Main idea of our Firm: "We'll make computer easy for you". We'll help people to find themselves in the computer and software world. The basic technology: the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.

Industry Analysis

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison with 1996.

About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.

The main competitors are "Informatika", "Computer-engineering" and "Gendalf".

Recently have been introducted internet-services and many new programs.

Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.

The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.

Marketing Plan

The characteristic of our basic buyers:

·      Home computer users.  Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree.  Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.

·      Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.

At our competitors main goods is not sale of such services, which we are going  render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers " That, Where, How mach. Computers and Office' technique." and "Server").

Positioning our competitors:

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will plase in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.

Expenses

Fixed Costs:

Rent and utilities: 5000p/month

Salaries: 11000/mo

Printing/Promotion/Advertising: 5000 (1-st six month 10000)

Office Supplies: 270/mo

Legal and License: 5000/year (year=December)

Main computer and software amortisation: 1100/mo

Variable costs

Product costs= labour cost per job + man'license

Specialist’s wages: 20/hour

License: 210/man

Each of man can worked: 175hour/mo

Product costs: 22/unit

Selling Prise = 50/hour

Main Investment From Owner = 200000p

Initial Iinvestment at office' equipment = 55000p from main investment

Forms of costs				Number	Cost of number	Total costs
Apartament
Rent				1	5000	5000
Total:						5000
Equipment
Computer table				4	715	2860
Office table				2	1500	3000
Working chair				6	600	3600
Customer chair				8	300	2400
Divan				1	1500	1500
Xerox				1	2300	2300
Cash desk				1	2000	2000
Journal table				1	420	420
Air-conditioner				1	3000	3000
Phone				2	250	500
Bookcase				1	650	650
Safe				1	5000	5000
Lavatory				1	5000	5000
Other software				1	10000	10000
Main computer				1	12000	12000
Working computer				4	6000	24000
Standart software				4	5000	20000
Total:						98230
Personel
President				1	5000	5000
Vice President				1	3500	3500
Sekretary				1	3000	3000
Total:						11500

Break-Even Analysis
Fixed costs:								23000		Break-Even:				32000
Sales							VC	FC	TC	Sales/p		Break-Even
0							0	23000	23000	0		32000
150							3300	23000	26300	7500		32000
200							4400	23000	27400	10000		32000
250							5500	23000	28500	12500		32000
300							6600	23000	29600	15000		32000
350							7700	23000	30700	17500		32000
450							9900	23000	32900	22500		32000
550							12100	23000	35100	27500		32000
650							14300	23000	37300	32500		32000
750							16500	23000	39500	37500		32000
850							18700	23000	41700	42500		32000
870							19140	23000	42140	43500		32000

Cash Flow Projection
													Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Comulative													0	150	200	250	300	350	450	550	650	750	850	870
Begining Cash													200000	102730	132300	111630	92360	74490	47020	27350	21480	18410	18140	20670
Income
Product Sales													0	7500	10000	12500	15000	17500	22500	27500	32500	37500	42500	43500
Equipment													66000	11000	0	0	0	11000	11000	0	0	0	0	0
Expenses
Rent and utilities													5000	5000	5000	5000	5000	5000	5000	5000	5000	5000	5000	5000
Office salaries													11000	11000	11000	11000	11000	11000	11000	11000	11000	11000	11000	11000
Print/Prom/Advertising													10000	10000	10000	10000	10000	10000	5000	5000	5000	5000	5000	5000
Office supplies													270	270	270	270	270	270	270	270	270	270	270	270
License													5000	0	0	0	0	0	0	0	0	0	0	5000
Product costs													0	3300	4400	5500	6600	7700	9900	12100	14300	16500	18700	19140
Total Cash out													31270	29570	30670	31770	32870	33970	31170	33370	35570	37770	39970	45410
Mountly in/out-flow													-97270	-33070	-20670	-19270	-17870	-27470	-19670	-5870	-3070	-270	2530	-1910
End Cash													102730	132300	111630	92360	74490	47020	27350	21480	18410	18140	20670	18760

Organisation  Plan

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.

The organisation structure of our Firm:

The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and managment. At the enterprise will wotking with the basic organizational questions, advertising, marketing.

The vice-president - Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.

The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.

The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:

·     

·     

·     

The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.

For increase of quality of work participation of the personnel in the profit is planned.

Название: Бизнес-план на английском языке Автор: Масуренков Владислав Домашняя Лаборатория Компьютерных Исследований E-mail: delki@chat.ru Примечание: Написан мной и еще парой человек по курсу "Написание бизнае-плана".

 

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