,,,
1. :
1.1 -
1.2 -
2.
2.1
2.2
3. - : ,
3.1
3.2 -
3.3 , -
. , 90- -, .
- . , , - .. , , , , , , .
. , , , , . , ( ) , , . -.
-, 2 business - to consumer , 2 business to business, e trading .
, , , . 3-5 . , , , .
- , . - - , . , - -. , , .
, - , .
- . - .
- .
- , .
, , , , , .
1. ,
1.1 -
. , , . .
, : Homo Banking, E-banking, Internet-banking, -banking, Online Banking .. home banking, , , , , .
4 : ( ); - ( ); ( ); -, online-banking (Internet-). - -, . - : ; ; ; -. , , , . . , , e-mail , .. [2]. , , , .
- , . , , - , , - .
, - , , www- , , . , , . , - , .
. , , . , . , , ( ), - , .
Security First Network Bank 18 1995 . 20% , 40 . , 16 . . - Egg web- , , . , 1991 Egg, 1999 600 . . 22% [8]. , , - .
, ( , ), -.
1.2 -
, . , , . -.
Qualisteam (www.qualisteam.com) - : 23, ( -32, 1383), -258, -174, -1205 ( -335, -172, -228, -450), - -32. , Qualisteam- 3107 .
Datamonitor , - 2009 84 . , ( 60%) [18] . . .1.
Forrester , 2009 - 130 . . - , , , . , , IDC, 32,6 . 2009 . ( - 2008 . 20 . ).
1. -, -
, -, , , , . , , , , -, . , , 45% -, -, -, 17%, 12% 53% [4].
- , , . , 2008 30% , .
, , , - .
, , . ComScore Networks, . , , , , , . , , - - .
- . , , . , , , .
, - 60-150 . ., 1 . . - . , , . Cornerstone Advisors, , . . , 4-5 [4] .
ABA Community Bank Competitiveness Survey, (92%) - , . (91%) . 83% , 6% , . (.2)
2. -, (: ABA Community Bank Competitiveness Survey, 2008)
,
. - , , " ". - 2009 50% , Jupiter. , eMarketer, , 2009 . 20% . , 2010 . 25 %. (. .3).
3. online ( %) ,
(: Jupiter Research, 2009)
Jupiter , - , . Jupiter , 18,9 . , , 2009 . ( - 2008 12,2 .). -, , 60,6 . 2010 . , -, 2009 2010 .
, , - . , NFO CFgroup 2008 21% (, 2007 - 16%, ). Jupiter 2008 11% - 0,3 . , 2009 22% 45 . [8].
, MasterCard/Greenfield Online, , (58%) (54%). (35% 34% ). , - (. 4).
5. -? (: MasterCard/Greenfield Online)
6. -, , Celent, 20
eMarketer , .
, - . , , . - - . - - . Celent 2,5 , .
, , -, -. , 2009 , 4000 15 , -. , 3 - . , , , ![6].
, , , .
2.
2.1
, . , . , - , . , .
(1990). , 20 1999. ( 7 2000.) [7].
. , ; ; ; , , ..
, , . 1998. . . [14].
, , .
, , . () , , (, ).
, . , , , , , . .
, , - . , , , , [10].
, . ().
, , , : ; ; ; ; ; ; .
, , , , () .
, , , .
, , , , .
, , , .
, , . , , .
. (, , , ). , 200 - [7].
, ( 101 , 100 . ). , 1 2008. , 1,4 (), 4,5 . , 7 .
, , , .
, , , , [18]. , . . , [18]. , . .
2.2
1990- . 1994 12 . , . , , (. . 7.).
7. 2007-2010.
01.01.2007 | 01.01.2008 | 01.01.2009 | 01.01.2010 | |
100% % |
153 22 7 13,3 |
152 21 6 12,5 |
157 20 7 13,7 |
158 19 7 11,4 |
: ³ .-12.-.3; ³ .-2010.-12.-.70.
1 2008 28 (17 % ). 11 (6,7 % ) 100% . (); (); (); (); (); (, , ) . 16 [7].
, , .
, , , . , (, , , ). [15].
, , , , . .
, , , . , , .
, , - . , - , , , - , . - , , , - .
, , , , , .
3. , -
3.1
, , , , , , . , , -, .
(Uanet) , :
- ISP (Internet Service Provider);
- ;
- ;
- - , .
, , , , . ( 100-120 . 1999 1 . 2007.) [6].
, , , . ( (1997), (1999.), (2000.), , (2000.).
- 31 2000. 5 2007. , , . , , , .
1992. , - . , (), , 1994. 2000. 106 . 964 . . [5].
. - -. , , , .
- , -, , , , , .. ( ) . - , MasterCard Visa. .
. - , . (Paycash), WebMoney, (), Portmone. com.[2].
, .
3.2 -
. , . , , . , , , .
, - ; , , , , .
- , , . , , , .. -.
- . -. , - - , , , , -, , ING-Barings-, -, , .
, 2.
2.
- | ||||
- | - | |||
1 | 2 | 3 | 4 | 5 |
Aval-televolce |
|
WAR- ( ) | - INFORMEX | |
- | - , | - | - | |
- | - | Classic-online ( ) | - | - |
- | - | / | - | |
- | Bank online ( ) | - | ICB-net | |
- | - | - | ||
- | -- | - | - | |
- | Home0banking | - | - | |
- | - | - | ||
Exim Voige | - | - | - | |
- | - - . . Privat 24 | Privat-on-line. net . | ||
- | - | - - | . | - |
- | - | - | - |
-. , , - 8-9%, . - . , -, [3].
, , -, 3% -, 59% .
, . . - . , , , , - .
, , , . .
-, (6-7%), , - 4-5% [1].
, online- 2% . : - 24 1,7% . 1400 -. , 1% [7].
-, - , - -. - - -, . . -.
, , -.
. , - [13].
: - (, ) ,
-; - .
, , (Banking Ordinance). (Hong Kong Monetary Authority) , . ( ), , .
, -, .16 (10) (Authorization of Virtual Banks. A Guideline Issued by the Monetary Authority under Section 16 (10) of the Banking Ordinance) [19].
- ( ) , . , .
.
. . , , , . [9].
- , , , . - . - - , [20].
- (Comptrollers Handbook on Internet Banring) [20]. [21].
, , , , , . , -, - . -, , , , , , -.
3.3 , -
:
- . - . , - . - , , , .. , .
, -. , -. . , -, , .
, . , , , . , , . .
- ? , , , , .
, , . Web- , , . .
- , , . .
, : ( - - (2007.), (2008.) [5 ;6; 11].
.
: , - , .
, , .
, - , , , - , .
, , , , , . , . , , , , -2.
-, , . -, , . . , , , , -.
-, .. - . . , .
- . - . , - . - , , , .. , .
, : , -, , .
1. // . - 2008. - 2 .
2. ., . Internet // Internet. - 2000. - 5. - .22-28.
3. . // .-2008.-3.-.58-70.
4. . //http: www.uabankir.com/info=ecommerce/ebanking
5. ̳ (. , , 7 2009 ).-., 2009.-116.
6. .. - : : - 5-26 2007., ,
7. 䳺 . : , , // .-2008.-2.-.28-34.
8. . -: ? // Online.-2007.-10.-.6.
9. . //ϳ, .-2008.-11.-.129-132.
10. .. .- .: , 2010.-272.
11. (18-24 , 2008., ) //http: //www.bigmir.net/http.
12. ̳ . //ϳ, .-2008.-11.-.70-73.
13. . - //ϳ, .-2007.-5.-.96-100.
14. : /.. , .. , .. . - .: 1998.-
15. .. //Գ . - 2008. - 5. - .91-94.
16. .. - . - .: , 2008.-376.
17. .. : , , //Գ .-2010.-12.-.100-107.
18. . - // Price
19. A. Guideline Issued by the Monetary Authority under Section 16 (10) of the Banking Ordinane Authorization of Virtual Banks of 05. 05. 2000 //http://www. Info.gov.hk/hkma/eng/guide/guide_no/20000505e.htm.
20. Comptroller of the Currency, Administrator of National Banks Comptrollers Handbook on Internet Banking, 1999//http://www.occ. treas gov/handbook/intbank.pdf.
21. Richard T. Paruto. The Impact of the Internet on European Media Advertising Expenditures Media Group //Foundation for International Accounting Electronic Resource.
22. Tawerto R. [Electronic Resource].
23. Federal Financial Institution Examination Council Information Systems Ex-amination Handbook //http://www.ffiee.gov//ffiecinfobase/booklets/ e_banking/e_banring.pdf.
1. : 1.1 - 1.2
Copyright (c) 2025 Stud-Baza.ru , , , .