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1. 充....... 3

2. ........................................... 3

3. , -......................................................... 10

4. ........................................................... 12

5.

- WWW.DOSTAVKA.RU.................................................................. 19

7. ..................................................................................................................... 22

8. ...................................................................................................................... 23

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. , Web- 468x60 . . - "". Coalition for Advertising Supported Information and Entertainment (CASIE) Internet Advertising Bureau (IAB), , 250 . IAB 250 . IAB :

468x60 Full Banner
392x72 Full Banner with vertical Navigation Bar
234x60 Half Banner
125x125 Square Button
120x90 Button #1
120x60 Button #2
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, . . http://www.linkexchange.com/members/banners2.html , LinkExchange. "More Hits for Free" "Click Here!".

. "" , , LinkExchange 26%. http://www.linkexchange.com/members/banners4.html , . , , . , "Click Now!" "Click Here!" , , , 16 .

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"" . . , LinkExchange (www.linkexchange.com) DoubleClick (www.doubleclick.net), . DoubleClick , , "":

    

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, , . , , , "Click Here!" 15 , .

. , . Internet- , , Microscope (www.pscentral.com), .

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"". - , SmartClicks. - . - .

http://www.smartclicks.com/bestban/current.html

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CPM - Cost Per Thousand, M - , . , CPM, .

CPM

TV 30- - $120,000 10 $12
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Internet HotWired, HotWired . - 30 12 . "" , , Web-. HotWired Web-.

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CPM

TV 30- - $120,000 10 $12
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Web- Infoseek $10,000 500,000 $20

, $120.000, $86.155 $10.000 , CPM.

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CPM Web- CPM . Web- , Internet , . CPM , Internet . , Internet , CPM Web- CPM .

. CPM. , Online Advertising Discussion List 600 . .

600 30 "". , CPM 20 . Tenagra Corporation, , . , CPM 50-70 . CPM Tennis Server Interactive, , Tenagra, 100 .

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, 40%. , 10% , - , , , , - . , 30%. .. 100 000 , 70 000 . CPE = $14,3.

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( -)

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5. - 1200 , CTR 1,2%, , CPC = $833.

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11. 100 , 10 . CPA = $100, 5% , .

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8. .

1.            . 73 - : , 1998.- 896 .: .

2.            . : : . . - .: -, 1998. - 244 .

3.            . PiR . , , , .-.: "", 1999.

4.            . .- .: - "", 1998.

5.            Robbin Zeff & Bradley Aronson, "Advertising on the Internet".

:

1.            http://www.reklama.ru

2.            "im Promotion" - - .

3.            "10 " - .

4.            Bannermaker - .

5.            Citforum - Internet- CIT FORUM.

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7.            ": " Meta- .

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