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.
.
.
.
(Cover) - , / ( - , ).
(Frequency) - ( ) .
/ (Opportunity To See/Hear - OTS/H) - () - .
.
.
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- .
.
.
.
(recall) , .
OSCAR New Blnd
1980- .
( )- - - - - .
.
, .
OSCAR
GALLUP SPb. 1996 .
.
400 20 .
OSCAR
.
.
19% .
(OTS) , .
OTS1 - - OTS2 - .
OTS OSCAR :- , , , , - , )- ( 0 1)- .
OSCAR , .
, , ,
( ).
.
( ).
OTS1.
" - OTS2"
( ).
(, ).
( Live-Plakat-Test, ).
VAI - Visibility Adjusted Impact -
OTS1 OTS2 -
.
, , .
, 1983 - 1991 .
100 000 58 .
.
.
, - , .
, .
Outdoor Advertisng Association ()
Pays-Bas ()
FAW ()
GfK Marktforschung ()
SGA & Impacta ()
Gewista ()
Publex ()
Bestimmung des G-Werts ()
OSCAR - Outdoor Sites and Classification Audience Research ()
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