. , , ,

,,,

Gallup St. Petersburg —

, ( ) .

.

.

.

.

(Cover) - , / ( - , ).

(Frequency) - ( ) .

/ (Opportunity To See/Hear - OTS/H) - () - .

.

.

.

- .

.

.

.

(recall) , .

OSCAR New Blnd

1980- .

( )- - - - - .

.

, .

OSCAR

GALLUP SPb. 1996 .

.

400 20 .

OSCAR

.

.

19% .

(OTS) , .

OTS1 - - OTS2 - .

OTS OSCAR :- , , , , - , )- ( 0 1)- .

OSCAR , .

, , ,

( ).

.

( ).

OTS1.

" - OTS2"

( ).

(, ).

( Live-Plakat-Test, ).

VAI - Visibility Adjusted Impact -

OTS1 OTS2 -

.

, , .

, 1983 - 1991 .

100 000 58 .

.

.

, - , .

, .

Outdoor Advertisng Association ()

Pays-Bas ()

FAW ()

GfK Marktforschung ()

SGA & Impacta ()

Gewista ()

Publex ()

Bestimmung des G-Werts ()

OSCAR - Outdoor Sites and Classification Audience Research ()


, ( ) .

 

 

 

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